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Web design that's built on purpose.

I've been working as a freelance web designer for four years, and the sites that hold up aren't the flashiest ones — they're the ones where every decision, from the grid to the button copy, got made for a reason. That's what I build: brand-led, fast, and shaped around what your business actually needs, not a template built for somebody else's.

Most of the sites I design end up somewhere between five and twenty pages — a home page that actually says something, an about page that doesn't read like a résumé, a contact form people actually fill out. I design in Figma, then either hand-code the front end or build it into a custom WordPress theme, depending on whether you'll want to update it yourself later.

If you already have a brand — logo, colours, a rough idea of tone — I'll build the site around it. If you don't, we figure that out first, because a website designed before the brand is settled almost always needs to be redone within a year.

Good fit for
  • Founders & startups01
  • Small businesses02
  • Studios & agencies03
  • Personal brands04
Built with
  • Figma
  • Adobe Photoshop
  • WordPress
  • HTML & CSS
  • JavaScript

Five steps,
no surprises.

  1. 01

    Discovery

    We start with a call, not a form. I want to know what's actually going on with the business, who you're trying to reach, and what's not working about what you have now.

  2. 02

    Structure

    Before anything looks like a website, it's a sitemap — what goes where, and why. This is the step most template-based sites skip, and it shows.

  3. 03

    Design

    I design in Figma, usually two directions to start, then we narrow it down together. You'll see your actual content in the layout, not placeholder text.

  4. 04

    Build

    Hand-coded HTML, CSS and JavaScript, or a custom WordPress theme if you'll need to edit it yourself. Either way — no bloated page-builder plugins.

  5. 05

    Launch & handoff

    You get a walkthrough, not just a login. If it's WordPress, I make sure you can actually use it without calling me every time something needs to change.

— Get in touch

Got a project
you're sitting on?
Let's talk it through.

The best briefs come in early — even half-formed. Send me what you've got and I'll come back inside a day with honest thoughts and, if it's a fit, a small plan.

Email me a brief
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