Artificial Intelligence
AI is part of how I explore, draft and build. Here is exactly where it sits in the work — and where the judgement stays mine.
AI tools sit in the same drawer as Figma, Photoshop and a code editor. I reach for them early, when the cost of an idea should be close to zero, and less and less as the work moves toward final.
- Concept exploration and creative ideation
- Image generation and presentation mockups
- UI, layout and motion exploration
- Copy drafting, editing and refinement
- Code generation and development assistance
- The animated build sequence in the hero, generated with Claude
None of this replaces design work. It widens the search before the decisions start.
Every prompt, every direction, every selection and every revision is mine. AI produces options; it does not choose between them, set the brief, or sign anything off.
Whatever is published here or delivered to a client goes through human review proportionate to the work — a concept image gets a designer's eye, production code gets read and tested.
The presentation scenes in the portfolio — the laptop shots, rooms and lighting around each screenshot — are AI-generated from my prompts. What sits inside those scenes is not: the branding, layouts, interfaces and creative direction are drawn by hand in Figma, Illustrator and Photoshop.
The animated build sequence in the hero was generated with Claude, then reviewed, refined and integrated into the site by hand. It is code rather than imagery, and the final implementation is mine.
Elsewhere, AI-assisted editing is used where it earns its place — retouching a photograph, cleaning up an export. I would rather say all of this once, plainly, than scatter badges across the site. Ask about any specific asset and you'll get a straight answer about how it was made.
Some of the writing on byanicic.com started life as an AI draft. All of it was read, cut, rewritten where it needed to be, and editorially approved before it went live.
Voice is half the job here, so nothing goes out that I wouldn't have written myself.
The portfolio holds both kinds of work, and each project says which it is in the line under its title.
- Client project — commissioned, delivered, in use.
- Concept project — self-initiated, unbriefed, built to demonstrate capability.
Concept work isn't lesser work. It's often where the sharpest ideas live, because nothing has been negotiated down. But it is not a commission, and it is never presented as one.
The EU AI Act sets specific, human-visible disclosure duties for certain kinds of synthetic content — deepfake depictions of real people among them. Where something on this site or in delivered work falls into one of those categories, the disclosure belongs on that content in its own context, not on this page.
This section describes actual practice rather than certifying compliance, and it makes no promise that provenance metadata such as C2PA survives every export, upload and platform — that is outside what this workflow can guarantee today.